WReN Commercial Health Check
15 statements. Four areas. Honest answers only. You will receive a section-by-section score that shows where your commercial system is strong and where it is quietly costing you revenue.
No prescription. No pitch. Just clarity.
Revenue alignment
My revenue management strategy is clearly documented and my team executes against it consistently.
My marketing efforts are deliberately timed to support my revenue need periods, not running on a separate calendar.
I know my cost of acquisition by channel and actively manage it as part of my rate strategy.
My department heads share a common set of commercial KPIs and review them together on a regular cadence.
Marketing and demand
My property appears in AI-generated travel recommendations when a guest asks for hotels in my market.
My direct booking percentage has grown or held steady over the past 12 months without increasing marketing spend.
My OTA profiles, website, and Google Business listing all tell the same story with current imagery and accurate information.
I can clearly articulate what makes my property the right choice over my three nearest competitors.
Contact center and conversion
I know what percentage of inbound calls and inquiries my team converts to reservations.
My reservations team holds rate under pressure and does not discount without documented authorization.
Every guest who contacts my property before arrival receives a consistent, confident, and conversion-focused response regardless of who answers.
Reputation and guest experience
My review score has improved or held steady over the past six months across Google and my primary OTA platforms.
Every guest review receives a response within 48 hours, in a voice that reflects our brand, and written in a way that reinforces what makes our property the right choice.
I can trace a direct connection between my current review score and what it is doing to my ADR and OTA ranking.
My team has a documented service recovery process and every department knows how to use it.
Your commercial health check is complete.
Here is where your commercial system is strong and where gaps may be costing you revenue. These scores reflect patterns that show up consistently in independent hotels. What they point to is almost never where operators expect.
These scores point to something specific.
A 30-minute call shows you exactly what.
WReN does not prescribe solutions from a checklist. Every engagement starts with an outside view of your specific property. The Health Check shows you where to look. The discovery call shows you what is actually there and what it is worth.
Talk to WendyNo obligation. No pitch. If there is not a fit you will know it before the call ends.
WReN Hospitality Partners · wendyn@wrenhospitality.com · 210.387.6582